3 articles read within 30 days

Register for free to read recent articles

REGISTER NOW

Register for free to read a limited number of articles from the past month.
Find out about premium plans.

Already a member? Please log in here.

You can read one more article for free this month

REGISTER NOW Register for free to read 5 number of articles from the past month. Find out about premium plans. Already a member? Please log in here.

You have 2 more articles for free this month if you don't register

REGISTER NOW

Register for free to read more.
Find out about membership plans.

Already a member? Please log in here.

Posted inCentral Europe & BalticsRegions

TELEVISION and SOCIETY: Cross-Cultural Miscommunication Possible

by Normandy Madden WITH HIGH START-UP COSTS FOR OFFICE and retail space, infrastructure and training requirements, product repackaging, brand launches, and Western-level salaries for expatriate employees and well-trained local staff, both domestic and multinational firms find East-Central Europe an expensive place to market a product or service. While these factors affect most businesses in the […]