You have reached an article for premium members. To read this article please login if you are already a TOL member. Or continue to read our content from the past month.
by Normandy Madden WITH HIGH START-UP COSTS FOR OFFICE and retail space, infrastructure and training requirements, product repackaging, brand launches, and Western-level salaries for expatriate employees and well-trained local staff, both domestic and multinational firms find East-Central Europe an expensive place to market a product or service. While these factors affect most businesses in the […]